Vendo Print Editions

  Selling Photographs by Gustavo de Paula December 5, 2020 The Vendo Fotografias project was born from a simple premise: the utmost preservation of artistic freedom and the pursuit of circulation channels that could connect the work with those genuinely interested in it. In short, it was about allowing the artist to produce what inspired them and then finding a way to link that work to those who would appreciate it. Six years have now passed since we began selling photographs, which have gradually expanded into other forms of imagery. This act of selling has also been, from the outset, an investigation. The original premise, although still central, has continuously been challenged by context, engaging in dialogue with it and maturing the project while strengthening its identity. From this dialogue, questions inevitably arise, many of which concern values—monetary or otherwise—formats and venues for the works, and their impact on the democratisation and dignification of the art,...