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You, the Curator of Your Own Images

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08 September 2022 by Gustavo de Paula When we began our work in 2014, our thinking about the circulation of images was centred almost entirely on the artist. Creative freedom and the pursuit of the fullest possible expression of authorship were the driving forces behind our motivations and decisions. We hoped that people would connect with our images—indeed, such a connection was essential—but our reflections rarely extended beyond the recognition of the artists' work itself. As our images encountered an ever-growing diversity of viewers over time, however, a new curiosity gradually emerged. It was no longer enough simply to hope that people would identify with the work; we wanted to understand why they did. What led someone to acquire a particular photograph? What held another person's attention before a collage for several minutes? Why would someone pass by a drawing entirely untouched by what it sought to communicate? This curiosity was sharpened by a simple obser...

Selling Photographs

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  Selling Photographs by Gustavo de Paula December 5, 2020 The Vendo Fotografias project was born from a simple premise: the utmost preservation of artistic freedom and the pursuit of circulation channels that could connect the work with those genuinely interested in it. In short, it was about allowing the artist to produce what inspired them and then finding a way to link that work to those who would appreciate it. Six years have now passed since we began selling photographs, which have gradually expanded into other forms of imagery. This act of selling has also been, from the outset, an investigation. The original premise, although still central, has continuously been challenged by context, engaging in dialogue with it and maturing the project while strengthening its identity. From this dialogue, questions inevitably arise, many of which concern values—monetary or otherwise—formats and venues for the works, and their impact on the democratisation and dignification of the art,...